With over 20 years of experience, I have built a career leading and guiding creative excellence. This is accomplished through a compelling blend of creative direction and a strategy first approach. My experience has elevated brands through art direction and authentic storytelling particularly in video, broadcast TV and motion. My goal is to create immersive experiences that resonate deeply with audiences across DTC and HCP in Biotech, Pharmaceutical, Beauty, and lifestyle brands.
With partnerships that span from Neutrogena, LifeScan, Onyx, Cancer Research Institute, Bristol Meyers Squibb, Abbott, Boston Scientific to Genentech. My role is to serve as the creative compass, ensuring that every pitch and campaign not only captivates but also wins business and creative awards. With attention to detail and a multi-channel approach, I strive to mentor and inspire, cultivating an environment where ideas flourish.